About Paris

"We need to talk about money — openly, honestly, and without shame."

For most families, money is a source of stress, strain, and silence. Paris Cluff is on a mission to change that.

Growing up in a close, hardworking family, Paris saw firsthand how financial pressure affected the people he loved. Today, after decades of experience and thousands of hours teaching financial principles, his passion is simple:

help people build a confident, peaceful, and empowered relationship with money.

Paris didn’t grow up knowing much about money — and he certainly didn’t start his career planning to teach it. But when he joined a 401(k) program at his first job and realized no one around him actually understood their investments, something clicked.

He started studying, reading every financial book he could find, and asking meaningful questions. Soon, coworkers noticed… and one simple comment changed everything:

“You made this easier to understand than anyone else. You should do this for a living.”

That moment set Paris on a path toward becoming:

A licensed financial professional
A Registered Investment Advisor
A Certified Financial Educator
A financial coach and speaker with a gift for simplifying the complex

A Teacher at Heart

After more than 25 years in the industry, Paris transitioned from traditional financial advising into full-time financial education and coaching. He now helps families, individuals, and entrepreneurs understand the rules of money and build habits that last.

He is known for making money simple, practical, and easy to understand — no jargon, no shame, no confusion.

A Life of Preparation & Purpose

Paris lives in Utah with his wife of 27 years and 4 of their 5 children. He’s active in his church, community, and yes — he’s a proud “prepper” (ready for everything from job loss to natural disasters to whatever the future brings!).

His mission is clear:
To help people rise above financial stress, build real self-reliance, and create a life of abundance.